Froot Loops Serves New Styles

Kellogg’s Company has linked with fashion brand AwayToMars for a limited-edition apparel collection that celebrates its Froot Loops cereal brand.

The AwayToMars/Froot Loops range includes ten pieces of cereal-inspired fare including hats, t-shirts, sneakers, hoodies and jackets.

The designs were inspired by classic Froot Loops, the new Wildberry Froot Loops and brand mascot Toucan Sam. Key items include a color-blocked bomber jacket that nods to Toucan Sam and space print sneakers featuring Wild Berry stars. More than 700 participating designers conceived the collection. After submitting their designs, the company decided to produce ten items.

"So many of us have memories associated with colorful bites of Froot Loops, and through the power of our co-creation community, we quickly expanded our designs beyond the cereal's bright red box," says Alfredo Orobio, founder, AwayToMars. "Together, we found a way to infuse the fun, playful spirit of Froot Loops and tie the capsule to the full AWAYTOMARS Spring/Summer 19 collection, which is inspired by the visuals of early 20th-century silent movies."

The AWAYTOMARS/Froot Loops® collection is available now as a preview to the fashion lines Spring/Summer 19 collection, which is set to debut in Paris on Sept. 27. The entire  collection is avaialbe now at awaytomars.com/frootloops, and a limited number of items will be available at Kellogg's NYC until they are sold out.