License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Florida Gators Go for Fanatics

Florida Gators Go for Fanatics
Fanatics has been named the official apparel partner for licensed merchandise for the University of Florida.

IMG College Licensing brokered the deal.

The 10-year deal will kick off in 2020. It includes a signing bonus and an undisclosed annual guarantee.

The University of Florida is one of 10 schools that participated in Fanatics’ Fantelligence conference earlier in the year to identify new fans through their buying habits.

Top of the World will retain headwear rights, while Nike’s Jordan Brand will continue to outfit the Gators’ basketball and football teams.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.