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Florida Gators Go for Fanatics

Fanatics has been named the official apparel partner for licensed merchandise for the University of Florida.

IMG College Licensing brokered the deal.

The 10-year deal will kick off in 2020. It includes a signing bonus and an undisclosed annual guarantee.

The University of Florida is one of 10 schools that participated in Fanatics’ Fantelligence conference earlier in the year to identify new fans through their buying habits.

Top of the World will retain headwear rights, while Nike’s Jordan Brand will continue to outfit the Gators’ basketball and football teams.

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