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Florida Gators Go for Fanatics

Fanatics has been named the official apparel partner for licensed merchandise for the University of Florida.

License Global

January 22, 2019

1 Min Read

IMG College Licensing brokered the deal.

The 10-year deal will kick off in 2020. It includes a signing bonus and an undisclosed annual guarantee.

The University of Florida is one of 10 schools that participated in Fanatics’ Fantelligence conference earlier in the year to identify new fans through their buying habits.

Top of the World will retain headwear rights, while Nike’s Jordan Brand will continue to outfit the Gators’ basketball and football teams.

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FanaticsIMG College

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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