Sponsored By

Einstein Bros. Bagels Introduces Everything Bagel Seasoning

B&G Foods partners with Einstein Bros. Bagels to introduce new bagel-inspired seasoning.

License Global

September 21, 2021

1 Min Read
EinsteinBagels.png

B&G Foods has announced the release of Einstein Bros. Bagels Everything Bagel Seasoning Blend, a new specialty seasoning that allows consumers to flavor any food like the bagel chain's most popular savory bagel.  

"We're proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning," says Jordan Greenberg, executive vice president, chief commercial officer, B&G Foods. "With its mouth-watering mixture of savory garlic, sesame, poppy, onion and salt, Einstein Bros. Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favorite brands as easy-to-use seasonings."  

"We're thrilled to give Einstein Bros. Bagels fans the opportunity to sprinkle the bold flavor of our most beloved bagel on anything," says Ernie Mattin, vice president, wholesale and consumer packaged goods, Einstein Bros. Bagels. "Most importantly, consumers will now have the opportunity to experience the flavor of our Everything Bagel on foods beyond breakfast – like avocado toast, salads, baked goods, potatoes, eggs, popcorn and so much more." 

The seasoning is now available in a 7.5 oz shaker at Sam's Club locations nationwide, with broader retail and online rollout to follow in early 2022.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like