“Edible has a consistent desire to explore new beverage offerings along with other untapped product sectors,” says Angela Johnson, vice president, innovation and merchandising, Edible. “Shelf stable beverages provided by experienced partners like Thrive Farmers offer a strategic approach to introduce this new category to our customers. With the holiday season quickly approaching and that being one of our highest sales quarters for the year, we’re excited to enhance our gifting category. This year, we’ve debuted a number of new products and each were well received by our customers, so our coffee and tea beverage launch will no doubt see the same results.”
The new line includes True North coffee, Morning Ritual coffee, a herbal tea sampler and a three tea sampler and is available now.
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