D'Amelio Family Announces Formation of D’Amelio Brands

The D'Amelio family, composed of social media personalities, Dixie and Charli, and their parents, Marc and Heidi, have announced their new business venture, launching their namesake company, D'Amelio Brands. Leveraging Marc’s 30+ years of business experience, D'Amelio Brands was formulated using the family's marketing and business knowledge combined with their connection to fans around the globe. The company’s goal is to create authentic and accessible products across a variety of industries, from fashion and beauty to CPG and lifestyle, and bring it under one roof, allowing each member of the family to fully immerse themself in all areas of product development.  

"After years of working with other brands on deals and partnerships, we have an innate knowledge of what consumers are looking for as well as the ability to identify voids in the marketplace," says Marc D'Amelio. "We are so excited to announce this new venture and launch our own brand, giving us the ability to create products that are true to us and speak directly to our community." 

D'Amelio Brands also announced a $6 million seed round from a group of investors and business advisors, including their co-founder, Richard Rosenblatt; internet entrepreneur and business executive, Michael Rubin; developer and e-commerce entrepreneur, Elena Silenok; Eddy Cue, senior vice president, services, Apple; Jon Feltheimer, chief executive officer, Lionsgate Entertainment; United Talent Agency and more. 

Related:Hollister Teams with Charli and Dixie D’Amelio for Apparel Line

"As I spent more and more time with the family, it became clear to me they could build an authentic and successful product business driven by their massive social reach and fashion sensibilities," says Rosenblatt. "Not only do they know what voids exist in the market, but they know what consumers are looking for and exactly how to effectively market those products to their audience."  

D'Amelio Brands is on track to launch two brands by year's end, with solidified plans for expansion in 2023.