"After years of working with other brands on deals and partnerships, we have an innate knowledge of what consumers are looking for as well as the ability to identify voids in the marketplace," says Marc D'Amelio. "We are so excited to announce this new venture and launch our own brand, giving us the ability to create products that are true to us and speak directly to our community."
"As I spent more and more time with the family, it became clear to me they could build an authentic and successful product business driven by their massive social reach and fashion sensibilities," says Rosenblatt. "Not only do they know what voids exist in the market, but they know what consumers are looking for and exactly how to effectively market those products to their audience."
D'Amelio Brands is on track to launch two brands by year's end, with solidified plans for expansion in 2023.
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