The fruit brand is expanding into licensing.

License Global

October 16, 2023

1 Min Read
Joester Loria Group will serve as the official licensing agency for Chiquita
Joester Loria Group will serve as the official licensing agency for ChiquitaJoester Loria Group, Chiquita

Joester Loria Group (JLG) has announced its exclusive collaboration with Chiquita Brands. JLG will serve as the official licensing agency for Chiquita, working to expand the brand’s reach and create brand extension opportunities.

“We are thrilled to collaborate with Chiquita on this exciting journey to extend the brand through licensing,” says James Slifer, managing director, JLG. “Chiquita’s global recognition and market leadership make it a prime candidate for licensing partnerships, and we are eager to leverage our expertise to bring their brand into new and innovative products.”

Chiquita, recognized worldwide for its blue sticker and bananas, has a history dating back over a century. With its brand recognition and positive consumer sentiment, Chiquita is exploring new avenues through licensing.

“We are pleased to embark on this journey with Joester Loria group and are excited for this pronounced milestone for Chiquita’s brand-building strategies,” says Christopher Lazaro, head, go to market, Chiquita Brands. “In a fast-evolving consumer landscape, we recognize the importance for Chiquita to extend its unique heritage, leadership and personality as a love brand into new territories.”

As part of this partnership, JLG will work with Chiquita to identify and secure licensing opportunities that align with the brand’s values and resonate with consumers. The licensing categories to be explored include beverages, frozen novelty, nutritional products, dairy products and baked goods.

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License Global

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