Camping World to Launch Thomasville Furniture Brand for RV & Camping

Recreational retailer pairs with homeware manufacturer for furniture to-go.

License Global

May 13, 2021

1 Min Read
ABGCamping.png

Camping World Holdings, a network of RV-centric retail locations, has joined forces with Authentic Brands Group, which owns Thomasville, to launch the Thomasville Recreation furniture brand of RV and camping furniture later this year, exclusively in the U.S.

“Camping World is excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture to support customer needs,” says Marcus Lemonis, chief executive officer and chairman, Camping World Holdings. “Consumers are demanding more to support today’s RV lifestyle and as the leader in the space, we are listening and delivering. Consumers will be able to express their own personal style with options that add a level of sophistication to their RV living.”

The Thomasville Recreation RV and camping furniture collections will feature a variety of fabrics and materials and designs. The RV furniture will include an assortment of sofas, chairs and tables. 

“It’s an exciting time to launch this partnership with Camping World as the momentum around the outdoor lifestyle continues,” says Richard Goldberg, executive vice president, business development, Authentic Brands Group. “Demand continues to be strong for Thomasville’s core furniture and cabinetry categories and we are confident that the new Recreation RV and outdoor furniture collections will be equally well-received.”  

The new line of furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations nationwide and via e-commerce.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like