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California Locos Raises Cups for LA Rams’ Kupp

Art collective creates portable tribute to celebrated player Cooper Kupp.

License Global

February 10, 2022

2 Min Read
The limited-edition Cooper Kupp memorabilia cup
California Locos

Los Angeles-based art collective, California Locos, has partnered with the NFL’s LA Rams to create a tribute to star player Cooper Kupp with the release of limited-edition, one-of-a-kind recyclable aluminum cups curated with original Locos artwork manufactured by Ball Corp. 

The LA Rams and Locos to continue to connect with and empower their multi-cultural fans, exploring and supporting their purpose in sustainability and recycling. The Locos’ reflection of LA’s subcultures illustrates the unique background of the LA Rams home. The Ball Corp. signature and infinitely recyclable aluminum cups are not only helping to promote a sustainable lifestyle by providing a unique canvas for the Southern California artists but are continuing to push environmentally positive thinking and sustainability. 

A limited quantity of cups will be given out as a celebration item to season ticket holders through Feb. 12, releasing during the Tailgate Tour Super Week event held on the 1300 and 1400 blocks of 3rd Street Promenade in Santa Monica. The cups will also continue to follow the LA Rams footprint in 2022 through several community activations, training camps and the 2022 season games. 

The art was curated by Nano Nóbrega, creative director and founder, Dave Tourjé, founder, California Locos. It showcases details of iconic artworks from all five of the original artists. Van Hamersveld specifically created the Cooper Kupp treatment in his iconic Endless Summer style.  

“It’s always a challenge to fit all five of the Locos’ complex artwork into a small space, but the cup represents how live, fun and poetically chaotic it is in Los Angeles,” says Nóbrega.  

“Being a born-and-raised LA native, I was thrilled to join forces with the RAMS for this project to memorialize Cooper Kupp into a Loco artwork,” says Tourjé. “We are stoked to support sustainability, art and good times with these Ball cups!” 

 

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License Global

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