The most recent of these partnerships is with Daisy Street to create a unique apparel collection, consisting of 15 garments including daywear, nightwear, footwear and accessories. The designs will feature Care Bears and scenes from Care-a-Lot across a wide range of apparel for adults and children.
Also new to the Care Bears line-up is gift supplier, Fizz Creations, who will be developing a range of gifting products inspired by characters such as Cheer Bear, Funshine Bear and Share Bear in their magical world.
“I truly believe Care Bears will be around forever,” says Sophie Yates, licensing executive, Bulldog. “The content resonates as much with young children today as it did when it launched in the ‘80s and new fans join daily. Collaborations and partnerships such as those with Daisy Street and Fizz Creations help to keepthe brand relevant and on-trend for consumers of all ages, and make the property accessible to all.”
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