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Budweiser Breaks into the Frozen AisleBudweiser Breaks into the Frozen Aisle
Anheuser-Busch InBev has paired with SeaPak Shrimp & Seafood Company for a line of Budweiser-branded beer-battered seafood.
License Global
January 29, 2019
1 Min Read
Broad Street Licensing Group brokered the deal on behalf of SeaPak, while CAA-GBG represented Budweiser.
The frozen seafood range was created in collaboration with SeaPak’s executive chefs and Budweiser’s brewmasters.
The product line includes Oven Crunchy Shrimp with citrus dipping sauce, Wild Caught Cod and Crab Poppers with a citrus tartar dipping sauce.
The SeaPak/Budweiser seafood line is available in the seafood freezer aisle at Walmart, Kroger and other retailers nationwide and will roll out at Sam’s Clubs in March.
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