Brand Central Promotes Three

Brand Central, a global licensing consultancy based in Los Angeles, has announced three staff promotions.  

Lexi De Forest was promoted from senior licensing director to vice president, business development. De Forest was recognized for her leadership in the organization putting together many strategic partnerships and collaborations which have generated significant revenue and positive brand impressions for Brand Central’s client roster, including Mars Wrigley, Tapatio, Black Paper Party and more. In her expanded role, De Forest will lead the agency’s outbound business development efforts across the client base. 

Bri Kessler was promoted from senior licensing manager to licensing director for her contributions to the Mars Wrigley business, and Hebe Moore from licensing coordinator to associate licensing manager. 

“We continue to nurture the amazing talent we have at Brand Central, and we are proud to recognize the substantial contributions these key individuals have brought to the agency,” says Ross Misher, chief executive officer, Brand Central. “We are excited to expand their roles in the organization and their promotions also pave the way for several new open positions we are eager to fill with new Brand Central team members.”  

Kessler was named “The Newcomer” in License Global’s The Influentials report in 2022. Find out the full list of nominees for this year’s The Influentials – the winners will be revealed Dec. 7.