Pabst Blue Ribbon selected The Sawtooth Group as its agency of record. The initial campaign is slated for late spring in test markets around the country with a goal of increasing consumer awareness of the beer brand by playing off its cultural attri

April 6, 2018

1 Min Read

Pabst Blue Ribbon selected The Sawtooth Group as its agency of record. The initial campaign is slated for late spring in test markets around the country with a goal of increasing consumer awareness of the beer brand by playing off its cultural attributes while attracting new consumers to the brand. This is the first time in more than five years that Pabst Blue Ribbon will be implementing a substantial advertising campaign.

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