Bed Bath & Beyond Appoints Chief Brand OfficerBed Bath & Beyond Appoints Chief Brand Officer

Bed Bath & Beyond has announced the appointment of Cindy Davis as executive vice president and chief brand officer of Bed Bath & Beyond Inc. and president of Decorist, effective May 26. Davis will report directly to Mark Tritton, president and chief executive officer, Bed Bath & Beyond.

Davis will be responsible for developing and implementing the promise pillar of the company's strategic growth plan. Her responsibilities will include stewardship and execution of brand strategy, as well as marketing and communications across the company's retail banners. Davis will also support the team responsible for developing and executing the growth strategy for the company's online interior design platform, Decorist, which provides customers with personalized home design services.  

"We have continued to invest in our business and take measured steps to enhance how we serve our loyal customers throughout the COVID-19 crisis,” says Mark Tritton, president and chief executive officer, Bed Bath & Beyond. “Cindy's arrival as chief brand officer follows a number of recent executive appointments as we establish a world class leadership team to rebuild our business and strengthen our authority in the Home space. Cindy has an incredible track record leading brand strategy, digital and consumer insights for some of the largest and most beloved brands in the country and her expertise will be invaluable as we strengthen our omni-always shopping experience and deepen our relationship with customers." 

Davis will join the company from L Brands, where she currently serves as external vice president and chief digital marketing officer. Previously, she was external vice president, consumer experience, at Disney/ABC Television, prior to which she held strategic leadership positions at other retail and leisure brands including Walmart, Sam's Club, Yum! Brands, Starwood Hotels and Hilton Hotels. 

"Our homes have never been more important to us and I am excited to join Bed Bath & Beyond at a time when it is making it easy for customers to feel at home,” says Davis. “I look forward to working with Mark and this outstanding leadership team to build an even stronger connection with customers in the future."