In celebration of Beanstalk's 30 years in business, the complimentary consulting work offers these brand owners an opportunity for Licensing Labs to evaluate the company’s existing licensing program, insights on how to improve its performance and establish new best practices and recommendations on how to position the program for long-term success.
Bloomers Island, created by author Cynthia Wylie, is a book and activity series designed to teach and inspire young children about the world of gardening. The Licensing Labs workshop will analyze the property's pre-existing licensing program and establish the best course of action for innovation and distribution.
Disliz, named after the Spanish words for design and happy (or "diseño" and "feliz," respectively), is a
"We are thrilled to have chosen two brands that demonstrate great potential for growth through licensing," says Debra Restler, senior vice president, business development and marketing, Beanstalk. "We believe the workshops for both Disliz and Bloomers Island will add value and help define their futures in the licensing industry."
In exchange for the agency's consulting work, the winning brand owners will be asked to donate an amount of their choice to
to aid Ukraine's relief efforts. Licensing Labs will conduct the workshops this fall.
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