Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 3, 2021
Baileys and Lir, master chocolatiers and a manufacturer of chocolates, have partnered for a line of festive chocolate treats available across Ireland and the U.K. this holiday season.
The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk.
New for this year are two festive tins filled with Baileys chocolate truffles, available now on the Lir Chocolates website.
The Baileys Chocolate Bombe will hit shelves in early November, with each pack containing three Chocolate Bombes filled with Baileys-flavored milk chocolate and marshmallows. The Baileys Chocolate Bombes will be available in Morrisons, Asda, Matalan & B&M and online at lirchocolates.com.
“The festive season wouldn’t be the same without the indulgence of some of your favorite chocolates,” says Louise French, senior vice president, business development and operations, Beanstalk. “Baileys and Lir have created the perfect range of delicious adult treats to delight any Baileys lover, whether that is a friend, family member or yourself.”
Returning this holiday season are the Baileys signature Chocolate Collection Box and the Baileys gift-wrapped box. The Baileys signature Chocolate Collection Box includes a range of Baileys flavored chocolates, including brownies and caramel hearts. The chocolate collection box is available at Asda. The Baileys gift-wrapped box is full of chocolate treats including milk, dark and white truffles, coffee, caramel and almond flavors. The gift-wrapped box is available from the Lir Chocolates website.
“We’re thrilled with the reaction to our Baileys Chocolate Christmas new product developement – everyone loves the mix of delicious chocolate in a fun, decorative format,” says Katie Byrne, senior brand manager, Lir. “This year more than ever, we’re all in need of some Christmas cheer and we’re delighted to be able to help spread a little joy during the festive season! The Lir Team, in conjunction with Beanstalk and Diageo, have worked tirelessly over the last year to bring these products to market and it’s wonderful to see them on shelf.”
Read more about:baileys
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like