Athletes will have the opportunity to opt-in to the program.

License Global

July 6, 2022

2 Min Read
The Brandr Group logo.
The Brandr Group logo.The Brandr Group

Kansas State University Athletics and The Brandr Group (TBG) have established a group licensing agreement for the university's student-athletes covering all the Wildcats' 16 teams. The partnership creates new opportunities for Kansas State University's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos. 

"We are excited for this partnership as we look to provide our student-athletes with co-branded opportunities to profit from their name, image or likeness," says Gene Taylor, director of athletics, Kansas State. "It is important for our student-athletes to have the opportunity to be a part of branded apparel, customized jerseys, video games, trading cards and other potential programs, and we look forward to working with The Brandr Group to make these a reality." 

The partnership with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with the Kansas State University logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. 

TBG, a brand management, marketing and licensing agency, will administer the program as well as develop licensing opportunities on behalf of the student-athletes. TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space. 

 "Kansas State University Athletics has an outstanding reputation and were thrilled to be partnering with them on a group licensing program," said Wesley Haynes, chief executive officer, TBG. "Through this new agreement, Kansas State student-athletes will be able to benefit from their NIL through co-branded opportunities across the Wildcats' vast merchandising and sponsorship portfolio. We're looking forward to working together to bring this program to life for Kansas State's talented student-athletes and passionate fans." 

Fans can expect to be able to purchase official Kansas State University merchandise with the name and number of their favorite Wildcats who have joined the respective group licensing program starting this fall. 


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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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