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Cambridge University Plans Euro Expansion with Plus Licens

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The University of Cambridge – via commercial rights subsidiary FME– has appointed Plus Licens as its licensing agent for Europe, bar the U.K.

The University of Cambridge has signed Plus Licens to bring the brand and its collections – spread across colleges, universities and museums – farther into Europe.

"FME manages both the University trademark program and the commercial rights of the rich collections of its museums," says Len Dunne, chief executive officer, Fitzwilliam Museum Enterprises. "In the U.K., FME has retail, online (CuratingCambridge.com), wholesale and licensing divisions and, with the support of Plus Licens, it would like to give the opportunity to the rest of the European based licensees and consumers to enjoy a unique Cambridge experience. It is proud to be working with Plus Licens, its very first licensing agent for the territory."

"We are extremely proud and happy to have been appointed the pan-European agent by the University of Cambridge," says Eva Brännström, executive vice president, Plus Licens. "The University and the great museums represent everything that the world needs now more than ever: education, history, art and science. Plus Licens is committed to long-term relationships and we now look forward to starting a brand program based on the good values and fantastic art programs available from The University of Cambridge."

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