Andrew Cottone Named Director of UCLA Trademarks and Licensing

Associated Students UCLA (ASUCLA) has announced the addition of Andrew Cottone as the director of UCLA Trademarks and Licensing (TM&L), a division of ASUCLA.

A UCLA alumnus, Cottone (2003) brings more than 10 years of licensing and retail development experience across the industries of sports, fashion, entertainment and national retail segments. Most recently, Cottone served as the vice president, Icon Sports Group, 2017-2023, and vice president, licensed brands business development, Signorelli, 2014-2017.

Cottone will, among other responsibilities, oversee receiving, assessing and processing of requests to regulate the official use of the UCLA trademark on commercial products that preserve, protect and promote the UCLA brand worldwide.

On the domestic side, Cottone will focus on strengthening current relationships with domestic brands while pursuing further collaborative opportunities to share the UCLA collegiate brand through retail and high-end fashion operations across the U.S.

“It is a tremendous honor to steward the continued success of the UCLA brand worldwide, a brand that means so much to me personally,” says Cottone. “More importantly, I am excited to work with the long-standing TM&L team, and the greater ASUCLA team as a whole, whose passion, intelligence and creativity have propelled UCLA to one of the most recognized brands and universities in the world.”