Winnie the Pooh Ventures into Diaper Bags



The new range will initially launch at BoxLunch this month, before heading to ShopDisney.com and Petunia.com.

NORTH AMERICA–Disney Consumer Products has inked a deal with parenting accessories company Petunia Pickle Bottom for a line of diaper bags and accessories inspired by Winnie the Pooh.

The Winnie the Pooh & Friends collection will fature a range of Winnie the Pooh-inspired patterns across Petunia Picklebototm’s diaper bag silhouettes including the axis backpack, downtown tote, boxy backpack, cool pixel cooler and pacifier porter.

The line is set to debut this month at BoxLunch stores and online at BoxLunch.com, with secondary rollouts planned for Petunia.com and ShopDisney.com in early April.