Where's Wally Lands in Hong Kong

Hong Kong's largest shopping and entertainment destination Harbour City has been transformed into a Wally World with the launch of the "Happiness Hunt –Where's Wally?" art exhibition.

Taking place from now through Aug. 9, the exhibition was created by Harbour City in collaboration with the Hong Kong Tourism Board and automobile brand Mini.

Forty-eight different Wallies grace the shopping center and the forecourt has been decorated with giant Where's Wally books. The event also showcases a series of original Where's Wally artwork, activities and memorabilia. Additionally, seven Mini cars that have been decorated with the faces of Wally and his friends will be on display as part of the exhibition, courtesy of Mini U.K.

In conjunction with the Harbour City activities, a number of other companies are working with charities to organize fund-raising events: to complement their Where's Wally-themed menu Pizza Express is holding pizza-making classes to raise money for the Hong Kong Blood Cancer Foundation, while Creative Wally Workshops will offer fans the chance to make Wally magical glasses and a lost-and-found compass in aid of the Early Psychosis Foundation.

The exhibition is being promoted via a marketing campaign on Twitter's new live video streaming app "Periscope." The Hong Kong Tourism Board is also taking Wally on a tour throughout the city with appearances at Peak, Repulse Bay and on the Star Ferry, as well as at Harbour City.