Ukonic, Sanrio Announce New Licensing Deal

Ukonic has teamed up with Sanrio to launch a range of small appliances, wellness, lighting, and storage for Sanrio IPs such as Hello Kitty, Keroppi, Badtz-maru, Chococat, Tuxedosam, My Melody, Pochacco, LittleTwinStars, Kuromi, Pompompurin, Cinnamoroll, Hangyodon and lazy-egg Gudetama. 

“The Supercute characters of the Sanrio world are exploding in popularity, and it is our privilege to be able to fuel the fandom with our unique merchandise,” says Martin Butler, chief executive officer, founder, Ukonic. “Our partnership with Sanrio represents a thrilling new chapter for Ukonic.” 

Merchandise from this partnership is now available from Walmart. It follows the news last week that Ukonic has rolled out a range of ‘Minecraft’ Figural mini-fridges.