Born Licensing has tapped Subaru Australia to star G.I. Joe in an advertising campaign for the new Subaru Levorg.
The national TV campaign will feature the action figure coming to life and taking a road trip with his family to the park to experience the things an action figure desires as exploring a cave or riding a jet ski. A number of short product videos will also feature G.I. Joe.
Born Licensing managed the relationship with Hasbro and worked through the negotiation, creative and brand assurance processes.