Snowdogs Auction Raises £600K for Charity

Penguin Random House, in partnership with Wild In Art, hosted two auctions for 100 decorated Snowdogs in Newcastle and Brighton U.K., raising nearly £600,000 for local hospices.

April 6, 2018

Snowdogs Auction Raises £600K for Charity

Penguin Random House, in partnership with Wild In Art, hosted two auctions for 100 decorated

Snowdogs

in Newcastle and Brighton U.K.

,

raising nearly £600,000 for local hospices.

The Sage Gateshead hosted The Great North

Snowdogs

auction and raised £260,000 for St Oswald’s Hospice; meanwhile, the

Snowdogs

by the Sea were auctioned at the Brighton Dome Corn Exchange and raised £337,000 for Martlets Hospice.

The

Snowdogs

statues were originally part of two

Snowdog

Art Trails, organized by Wild In Art and

The Snowman

brand owner Penguin Random House, to raise awareness and funds for local hospices.

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