April 6, 2018
Penguin Random House, in partnership with Wild In Art, hosted two auctions for 100 decorated Snowdogs in Newcastle and Brighton U.K., raising nearly £600,000 for local hospices.
The Sage Gateshead hosted The Great North Snowdogs auction and raised £260,000 for St Oswald’s Hospice; meanwhile, the Snowdogs by the Sea were auctioned at the Brighton Dome Corn Exchange and raised £337,000 for Martlets Hospice.
The Snowdogs statues were originally part of two Snowdog Art Trails, organized by Wild In Art and The Snowman brand owner Penguin Random House, to raise awareness and funds for local hospices.
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