Shinola Makes Time for Mickey’s 90th
The Walt Disney Co. has inked a deal with Shinola for the Mickey Classics Collection, a range of items that honor the 90th anniversary of Mickey Mouse.
The Mickey Classics Collection consists of special-edition and limited-edition items, including:
- Shinola Runwell timepieces that feature collaboration-specific illustrations by artist Jeff Shelly as well as packaging that includes one-of-five framed original sketches of Mickey Mouse and a special-edition Shinola sketchbook with a "How to Draw Mickey" instructional booklet
- Leather goods, including a Runwell backpack with hand-stitched leather appliqué of Steamboat Willie and a leather tech portfolio lined with a "How to Draw Mickey" illustration
- Audio equipment
- Wall clocks
- Journals that feature a flip book that recreates a scene from The Nifty Nineties (1941)
"Shinola is a company that believes in celebrating American success stories," says Shannon Washburn, president, Shinola. "We are proud to join Disney in honoring the magic of Mickey Mouse while also commemorating the five-year anniversary of our flagship watch, the Runwell."
The Shinola x Disney Mickey Classics collection is available now at Shinola.com, Shinola stores, Disney stores and select retailers.