Sanrio Unveils Sweet Deal with Chupa Chups

Co-branded tees are now available at Shimamura in Japan.

ASIA- Sanrio has teamed up with Perfetti van Melle’s lollipop brand Chupa Chups for a limited edition clothing collection that launched this week in Shimamura stores across Japan.

The collection includes five t-shirts for young women, each featuring a Sanrio character in a playful combination with the lollipop and the Chupa Chups brand.

“We are very happy to team up with Sanrio’s characters,” says Christine Cool, area licensing manager, Perfetti van Melle. “This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups.”