Sanrio, Team USA Link for Olympic Games Collab

Global lifestyle brand Sanrio debuts first looks of Hello Kitty x Team USA collaboration.
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License Global

June 9, 2021


Just in time for the Olympic and Paralympic Games Tokyo 2020, Sanrio has teamed with U.S. Olympic medalist Allyson Felix as the athlete partner for its Team USA collaboration. In support of Team USA competing in Tokyo, Sanrio’s Hello Kitty stands as “Global Ambassador for Inclusivity” alongside Felix.

“As a personal Sanrio fan, I’m honored to be able to combine my passion for sport and love of Hello Kitty through this collaboration,” says Felix. “Now that my daughter Cammy also loves the brand, I’m excited to help encourage her and kids everywhere by sharing Hello Kitty’s positive message of using friendship and kindness to bring people together.”

“As a brand known for its commitment to friendship, kindness and inclusivity for more than 60 years, we can’t think of a better partner than Allyson Felix to join us on the journey to Tokyo,” says Craig Takiguchi, chief operating officer and business development head, Sanrio. “Not only do we admire Allyson for her legendary athletic achievements,

Sanrio also commends Allyson on her winning spirit as well as her dedication to empowerment and unity. Being a fierce competitor on and off the field and a fearless member of her community, coupled with her grace as a mother, makes Allyson the perfect partner to amplify Sanrio’s mission and core values.” 

To commemorate this milestone, Sanrio and Team USA are launching co-branded Hello Kitty x Team USA collections available at a variety of retailers nationwide. The line spans a variety of categories such as apparel, sleepwear, accessories, toys, collectibles, gift and novelty items.

The Target girls’ collection features T-shirts, joggers, accessories and collectibles that will make the wearer feel like a member of Team USA. Urban Outfitters will showcase a line of men’s apparel, featuring Hello Kitty engaging in various sports, including skateboarding, which celebrates its debut at the Olympic Games this summer.


 and select Sanrio stores will host a broad line of apparel, accessories and collectibles for fans of all ages to showcase their spirit and cheer on Team USA. A limited line will also be available at 

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