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Sanrio Sews Up Mr. Men Little Miss Apparel in the U.K.

Sanrio Sews Up Mr. Men Little Miss Apparel in the U.K.
EUROPE–Sanrio has partnered with Poetic Brands to create a new apparel range in the U.K. featuring its Mr. Men and Little Miss characters.

The upcoming clothing line will feature the classic characters across a line of t-shirts, nightwear and underwear for adults.

“Poetic Brands’ designs are a great example of how classic characters can be used in a contemporary way that adds to the appeal of both the brand and the product,” says Sabrina Segalov, licensing manager, Mr. Men Little Miss, Sanrio. “We are really looking forward to the launch of this wonderful new range of adult apparel.”

A launch date has yet to be announced.

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