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April 6, 2018
Team! Licensing has unveiled a new style guide for Sanrio licensees in Germany, Austria and Switzerland that will allow the use of multiple characters at once.
The new Sanrio multi-character format includes characters such as Hello Kitty, Keroppi, Badtz Maru, Chococat, Charmmy Kitty, Tuxedo Sam, Little Star Twins and Cinnamoroll all together in a range of new designs.
Licensees will have the option to show all the characters together on one product or create a collection with different products for each characters.
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