Sanrio Creates New Style Guide

Team! Licensing has unveiled a new style guide for Sanrio licensees in Germany, Austria and Switzerland that will allow the use of multiple characters at once.

The new Sanrio multi-character format includes characters such as Hello Kitty, Keroppi, Badtz Maru, Chococat, Charmmy Kitty, Tuxedo Sam, Little Star Twins and Cinnamoroll all together in a range of new designs.

Licensees will have the option to show all the characters together on one product or create a collection with different products for each characters.