Rilakkuma Inks European Stationery Line

Sagoo has announced a new European licensing program for the Japanese character brand Rilakkuma, bringing stationery, accessories, bags and gift ranges to the consumer market.

Developed in partnership with Blueprint Collections, the range of stationery items includes notebooks, pads, pencils, pens, pencil cases, highlighters, stickers and a stationery set, as well as bags, accessories and gifts, water bottles, travel mugs, plush purses, bags and backpacks.

“The continuing growth of Rilakkuma in European markets comes as no surprise,” says Lisa Shand, managing director, Blueprint Collections. “This is a charming, funny and unique kawaii character with enormous market potential. We are thrilled to be working with Rilakkuma on this collection.”

Popular in Japan with women ages 20-40, the European initiative will focus on a wide target market including parents with young children, young girls ages 8-14 years and fans of Japanese culture, art and design.