Popeye Teams with Tough Mudder in Oz

The classic character will be showcased on obstacle course branding, social media platforms, activations and more.

AUSTRALIA–In a deal brokered by Merchantwise Licensing, Popeye branding will be featured at flagship Australian Tough Mudder events throughout October and November.

The health-focused campaign will highlight Popeye across a dedicated training microsite, obstacle course branding, social media platforms, event day and digital activations. In addition, exclusive Tough Mudder by Popeye the Sailorman t-shirts will be available during events.

Merchantwise Licensing is the Australian agent for Popeye proprietor King Features.