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Popeye Teams with Tough Mudder in Oz

Popeye Teams with Tough Mudder in Oz

AUSTRALIA–In a deal brokered by Merchantwise Licensing, Popeye branding will be featured at flagship Australian Tough Mudder events throughout October and November.

The classic character will be showcased on obstacle course branding, social media platforms, activations and more.

AUSTRALIA–In a deal brokered by Merchantwise Licensing, Popeye branding will be featured at flagship Australian Tough Mudder events throughout October and November.

The health-focused campaign will highlight Popeye across a dedicated training microsite, obstacle course branding, social media platforms, event day and digital activations. In addition, exclusive Tough Mudder by Popeye the Sailorman t-shirts will be available during events.

Merchantwise Licensing is the Australian agent for Popeye proprietor King Features.

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