Pinko Styles Hello Kitty Collab

Sanrio’s most popular character inspires new range of apparel and accessories for adults.

GLOBAL–Sanrio has partnered with Cris Conf’s contemporary fashion brand Pinko to launch a range of outerwear and accessories showcasing Hello Kitty.

The upcoming collection is set to include an assortment of t-shirts, sweaters, jackets, bombers, a cardigan and fashion bags for adults, all of which will feature Hello Kitty in “a unique and original way.”

 “Sanrio is thrilled to collaborate with Cris Conf and Pinko, which is a very popular brand known worldwide,” says Moris Calasso, licensing director, Sanrio. “We are all excited to see the collection in store and sure it will be appealing to every woman who wants to look both contemporary and stylish.”

The Pinko x Hello Kitty collaboration is scheduled to launch next spring/summer and will be available across 180 Pinko locations worldwide as well as in more than 1,500 department stores.