Peppa to Arrive on French Shelves

Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.

New deals with 20 licensees include Diset for board games, Educa Borras for educational games, CIJEP for plush, Ravensburger for puzzles, Comansi for PVC figurines, Taldec for electronic games, Tap Ball for inflatables, Milan for magazines, Panini for collectible stickers and albums, Royer for shoes, Calego for luggage, Zetar for confectionery, STOR for melamine and homewares, Gemma for party goods and Worlds Apart for homewares. EOne's licensing agent in the region, FranceTV distribution, brokered the deals.

The new partners join master toy Giochi Preziosi France as well as HTI in the outdoor category, Hachette for publishing, Universal for home entertainment and Sun City for textiles and accessories.

Additional deals for categories including bath sets, arts and crafts and beauty products are currently being finalized.

Giochi Preziosi’s toy line spearheaded the retail launch in France when product entered the market late this summer. Textiles and publishing will follow in early 2015 and a phased rollout of products is planned for the second quarter of 2015.

The preschool series began broadcasting on France5's Zouzous time slot earlier this year and also airs on Nick Jr. in the country.

“We’ve seen a tremendous response from licensees since launching Peppa at Kazachok earlier this year, and the strong viewing figures are testament to its growing popularity in the region," says Ami Dieckman, head of international licensing, eOne. "We look forward to bringing the brand to the French market with a robust lineup of partners.”