Peanuts Worldwide has selected CPLG to serve as the licensing agent for the Peanuts gang in Greece and Turkey.
Moving forward, CPLG will now direct the Peanuts licensing program across a range of categories including apparel, toys, food and beverage and publishing.
“We have had a fantastic reaction from licensees and retailers since taking on the brand in the U.K. and France at the start of the year, and we are delighted to be adding further territories to our Peanuts representation,” says Steven Manners, executive vice president, CPLG. “Greece and Turkey are currently two markets with significant growth potential for Peanuts, and we are working closely with Peanuts Worldwide and Charles M. Schulz Creative to expand the brand into these new territories.”
The agreement also expands CPLG’s existing representation deal with Peanuts, which includes representation in the U.K., France, Spain, Portugal and the Middle East.
CPLG and Peanuts Worldwide are both subsidiaries of DHX Media.