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Pawprint Family Re-Ups with Magic Light Pictures Ahead of Holiday FilmPawprint Family Re-Ups with Magic Light Pictures Ahead of Holiday Film

“Tabby McTat” added to its collection of badges and challenge packs.

License Global

November 17, 2023

2 Min Read
Tabby McTat Pawprint challenge badge, Julia Donaldson, Axel Scheffler, Magic Light Pictures
"Tabby McTat" Pawprint challenge badgeJulia Donaldson, Axel Scheffler, Magic Light Pictures

Pawprint Family has again joined forces with Magic Light Pictures to bring the busker’s cat, “Tabby McTat,” to its collection of badges and challenge packs. The move comes ahead of the story of “Tabby McTat” being brought to life for the BBC this Christmas. In addition to the embroidered badge, the project also features a tailored challenge pack centered around Tabby McTat’s adventures in the book.

Since being published in 2009, the story of “Tabby McTat” has been exploring and educating children on the themes of friendship and togetherness, as the busker’s cat and his owner, Fred, journey through their musical world together.

With a passion for bringing fun and learning together, the challenge pack has been designed to encourage young people to explore the book’s themes of adventure, family and imagination, in a creative and interactive way, taking the story beyond the pages and making it engaging for all ages.

Activities in the challenge pack range from crafts and food to games and practical education; whether it’s creating a musical instrument like Fred’s guitar, baking some cat-shaped biscuits, a scavenger hunt all over town or learning how to care for a cat, there is something fun for everyone.

“After selling thousands of badges with Magic Light Pictures’ other well-loved characters, like ‘The Gruffalo’ and ‘Zog,’ we knew that a ‘Tabby McTat’ range would be another dream collaboration for us and our Pawprint Family – especially considering the story is being brought to life this Christmas,” says Charlotte Russell, co-founder, Pawprint Family. “The themes of adventure, family and imagination that follow Tabby and Fred on their journey are all values we care strongly about here at Pawprint, so we’re thrilled that we get to champion them with such a beloved story.”

Related:A Conversation with Magic Light Pictures on Location-Based Experiences

“We’ve seen such great success with the other Magic Light Pictures challenge badges and with ‘Tabby McTat’ much loved across the world, we don’t doubt that that this product will encourage people of all ages to explore the world around them and imagine beyond,” says Alex Sanson, senior brand manager, Magic Light Pictures. “Just like Tabby and Fred, we all have to work hard to learn new things and it’s lovely that children can collect the ‘Tabby McTat’ Challenge badge to add to the other ones they have from the Magic Light family.”

The challenge badge can be pre-ordered now via Pawprint Family’s website, ahead of its official launch Nov. 21.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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