'Oggy' Heads to Old Wild West Restaurant

The “Oggy & the Cockroaches” figurines will be provided to children as part of the Italian restaurant’s children’s meal options.

EUROPE–Xilam and Grani & Partners have joined forces to provide “Oggy & the Cockroaches” 3D figurines to the Italian burger and steak house Old Wild West.

Discovery Kids, Xilam’s Italian licensing agent, brokered the deal.

Under the terms of the agreement, which will run throughout October, more than 160 Old Wild West restaurants across Italy will include “Oggy” figurines as part of its children’s meal options. The new figures will come in four different varieties and will be based on the series’ fifth season.