Nurdys Launches with Duo of Deals

The new character brand Nurdys is off to a big start in Europe with two new signings for greeting cards and a charity partnership.

Hallmark Cards is planning a line of greeting cards featuring Nurdys characters for Benelux, Germany, Austria, Germany, Switzerland and Denmark.

Additionally, the brand will be part of the Stichting Kinderpostzegels Nederland charity program in the Netherlands. Nurdys characters will be on tin cans filled with Nurdys bandages, which will be among the items sold by 200,000 Dutch school kids.