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New Licensing Agency to Rep Mr Men and Little Miss

The new EMEA agency has its first client.

License Global

April 7, 2021

1 Min Read

Boutique Licensing Agency has gained its first client for representation in EMEA: Mr Men and Little Miss.

The new agency is run by managing directors Maria Maranesi and Marie-Noelle Lutte.

Maranesi has more than 20 years of licensing experience in global organizations, including the role of EMEA regional leader across Mattel and HIT brands' full portfolio and, most recently, vice president EMEA, National Geographic Partners, where she led the National Geographic licensing program in Europe and Africa.

For Mattel EMEA, Lutte drove strategy, market growth and product innovation in the publishing category. For The Walt Disney Company, she led a strategic partnership with the company's global publishing licensee.

The other members of the BLA team include former senior executives from the toys, publishing, entertainment and licensing sectors, all of whom bring many decades of experience to this new venture.

Read more about:

Mr. Men Little Miss

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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