Sanrio has launched a new Hello Kitty Café in Northern California. Located at Sana Row in San Jose, Calif., the Hello Kitty Mini Café offers pies, tarts, cookies, pastries and cakes, hot and cold beverages as well as collectible Hello Kitty Café merchandise including t-shirts and mugs. “We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Café Truck, Pop-Up Container and Mini Cafe concepts,” says David Marchi, vice president of brand management and marketing, Sanrio. “We are expanding the Cafe concept further with additional locations and formats to bring the experience to our Bay Area fans. Santana Row is the perfect location to debut our newest Cafe extension to offer super cute and delicious treats to Northern California.”This past weekend, The Hello Kitty Mini Café in San Jose held a grand opening event that featured giveaways, complimentary beverages, and small gifts with purchase for the first 50 customers. The Hello Kitty Mini Café in San Jose is the latest food endeavor from Sanrio who launched the Hello Kitty Café Truck in 2014; the Hello Kitty Café Pop-Up Container at the Fashion Valley Shopping Center in San Diego, Calif; as well as a second food truck last year.