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New eOne Deal Sees ‘Peppa Pig’ Head to South Korea

The deal sees EBS become the licensing agent and consumer products manager for the “Peppa Pig” brand in the region.

License Global

October 23, 2019

1 Min Read

South Korean free-to-air broadcaster EBS has acquired the rights to air series five, six and seven of Entertainment One’s “Peppa Pig” franchise.

eOne’s “Peppa Pig” was first aired in South Korea in May 2019, and following a positive audience response, has returned to the region with three full seasons. To support the move to a new territory and serve the demand of a new audience, EBS has also been appointed as the licensing agency and consumer products manager for the “Peppa Pig” brand in the region.

“The response to ‘Peppa Pig’ across Asia has been amazing,” says Olivier Dumont, president, family, brands, eOne. “It is testament to the universal appeal of the series that it has secured a highly sought-after slot on the EBS schedule, and we’re delighted that our Korean fans will be able to see new ‘Peppa’ episodes on a network they love. Our new partnership with EBS will enable us to bring ‘Peppa’ to the widest possible audience in South Korea, and we’re excited about its potential in the region.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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