‘Moomin’ Characters Help Launch ‘Read Hour’ in the U.K.

“Read Hour,” a Finnish literacy initiative, is coming to the U.K. with the help of Moomins.

The initiative already has support from organizations including Waterstones, Macmillan Children’s Books, Sort Of Books, Oxfam, World Book Day, BookTrust, Love Reading and more.

“We have made a long-term commitment to helping spark a love of reading and writing in young people around the globe and are delighted to be bringing ‘Read Hour’ to the U.K. as part of that mission,” says Roleff Kråkström, managing director, Moomin Characters. “We believe that being able to read and write opens up a world of possibilities for young people, allowing them to communicate their hopes and dreams, relate to others, engage with the big issues of our times and create positive change.”

There will be “Read Hour” events at Waterstones stores in London and Glasgow on Sept. 8 at 4 p.m.