Mercis Appoints CPLG in Nordics, CEE

Mercis has appointed CPLG Nordic and CPLG Central and Eastern Europe to represent its brands, which include the classic Dick Bruna character Miffy.

“Miffy’s current 60th anniversary has already become a memorable milestone in a proud legacy, and we feel that this partnership will position Miffy correctly to continue these celebrations in the Nordics and Central and Eastern Europe," says Marja Kerkhof, managing director, Mercis. "As a global licensor, we relish our worldwide network of partners who all share the same passion of ensuring that Dick Bruna’s contemporary classical character Miffy remains approachable, relevant and appealing to children, teens and adults all over the world. We believe that CPLG Nordic and CPLG CEE are well positioned to not only translate but also implement the creative, visionary, authentic, fun and reliable characteristics of Miffy and her friends locally."

"We believe the strengths [of the Miffy brand] translate across multiple age groups, from infant through to adult fashion, and we look forward to talking to partners and building the brand for the long term," adds Maarten Weck, managing director, CPLG Northern Europe.