Mattel Builds ‘Bob the Builder’

Animated preschool series expands with apparel, publishing, stationery and more.

Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”

New partners building the TV show’s merchandise program include:

Additionally, a new toy line from Fisher-Price will launch at Toys ‘R’ Us this summer across multiple territories.

“The new show has appealed to fans globally and there is an appetite to interact with ‘Bob the Builder’ well beyond the broadcast which is part of our franchise plan,” says Kate Schlomann, vice president, global brand marketing, Fisher-Price. “Through a multifaceted merchandising programming rolling out this year, little ones will have the opportunity to enjoy Bob and all the members of his team anytime, anywhere.”