Lunelli Plans Strawberry Shortcake Fashion

Iconix Brand Group has tapped the Lunelli Group to release a host of children’s apparel featuring the Strawberry Shortcake brand.

Exim Brazil, the brand’s Brazilian licensing agent, brokered the deal.

The new line includes t-shirts, tulle skirts and bomber jackets as well as accessories such as fur gloves and the character’s classic hat. The Lunelli Group’s Strawberry Shortcake collection will launch as part of their children’s brand, Alakazoo, this June.

Other partners for the brand include Grendene for shoes; DTC for roller skates; Molin for a painting case; Foroni for notebooks; Diplomata, Luxcell and Xeryus for backpacks and many more.