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April 6, 2018
NORTH AMERICA–In collaboration with game developer Jam City, Dr. Seuss Enterprises and White Space Entertainment will bring Dr. Seuss’ The Grinch to mobile gaming for the first time.
Through the agreement, the popular holiday character will take over Jam City’s “Panda Pop” with a Who-ville makeover that includes in-game events, Grinch gifts and new in-game costumes. The Grinch-inspired takeover also includes the Grinch Global Save the Babies event, which will see palyers join forces to save 600 million baby pandas and win prizes.
The new business venture coincides with the 60th anniversary of the holiday tale and its infamous title character.
The “Grinchmas” takeover will take place until January 1.
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