Hungry Caterpillar Snacks on New Products

Cawston Press and Portmeirion have released new merchandise inspired by the classic preschool property.

EUROPE­–Rocket Licensing has tapped a slate of new and old licensing partners to further expand Eric Carle’s The Very Hungry Caterpillar throughout the U.K.

First, Cawston Press has recently launched an apple pressed drink in Waitrose, Ocado and Tesco.

Meanwhile, Portmeirion has created a new Hungry Caterpillar range including, for the first time, a melamine gift set. The new line also includes ceramic gift sets, a kids’ baking kit, a placemat and a sectional plate.

New merchandise is also being developed and launched in the gardening, dress up, travel accessories and baby apparel categories.

Additionally, Action for Children’s “The Giant Wiggle” charity event, which is inspired by The Very Hungry Caterpillar, reported its most successful year yet with more than 62,306 children taking part.