Cost Plus World Market has partnered with Sanrio for a new collection of Hello Kitty products and store activations.
The limited-edition collection is inspired by traditional Japanese Omatsuri festivals and Hello Kitty’s 45th anniversary. It will include items featuring Hello Kitty characters such as Badtz-Maru, Keroppi and Chococat. Cost Plus’ exclusive collection includes trinket dishes, stationery, tote bags, plush toys, tabletop ceramics, food and drinks.
Products will be accompanied by activations at select Cost Plus stores nationally. Fans will have a chance to meet Hello Kitty at five in-store meet-and-greet events throughout August and September. Customers at the events will also be able to sample some of Kitty's favorite treats and have their names drawn in Japanese calligraphy by artist Kuniharu Yoshida.
The Cost Plus, World Market partnership, comes following a recent apparel licensing deal with Ruby in New Zealand.