Grumpy Cat Snags New Partners

Grumpy Cat is traveling the U.S. with a number of recent appearances and a host of new licensing partners.

April 6, 2018

Grumpy Cat Snags New Partners

Grumpy Cat is traveling the U.S. with a number of recent appearances and a host of new licensing partners.

Last week, the famous feline co-hosted for a day on MTV, appearing between shows with pop star Kat Graham. She also attended the Los Angeles, Calif., premiere of Disney's

Cinderella

, and headed to SXSW this past weekend in her role as the Friskies cat food brand's official spokescat. Grumpy visited the Haus of Bacon for two days, where pop artist Jason Mecier created a giant bacon statue in her likeness.

Grumpy Cat will also travel to Las Vegas, Nev., in June for Licensing Expo.

Grumpy Cat has also signed a number of new licensing deals for her brand:

  • American Greetings is planning a greeting card program for the Internet star that will launch in June.

    • Zynga is developing a Grumpy Cat online slot machine game that will be called "Hit It Rich."

      • Maud Borup is planning an array of seasonal candy and food gifts. Initial products will launch this fall and will include Grumpy Cat gummies, furball cotton candy, marshmallow pops, cake mix, chocolate novelties and cookie mix.

        • Chronicle Books is planning a third title to its Grumpy Cat book series that will be released this summer.

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