Disney Launches World Princess Week

Disney has announced its first World Princess Week, a global event kicking off Aug. 23, celebrating the courage and kindness exemplified by Disney Princess heroes and aimed to inspire fans to display the same attributes in their daily lives.

As part of the year-long Ultimate Princess Celebration, World Princess Week will offer fans new products, digital content, a Disney Princess Hotline presented by shopDisney, unique offerings at Disney Parks and Resorts, a Disney Channel special, retail activations and more.

To kick off the festivities, fans can experience the debut of a new YouTube series, the “Courage and Kindness Club” and a week-long Disney Princess blitz on the Disney Parks Blog. Families and fans can tune in throughout the week to join in the conversation and share their own acts of kindness by using #UltimatePrincessCelebration and #HowDoYouPrincess.

“More than ever, the world needs strong examples of courage and kindness – characteristics exemplified by Disney Princess heroes and ‘Frozen’ queens,” says Stephanie Young, president, games and publishing, Disney Consumer Products. “Through all of our products and experiences, we are beyond thrilled to bring this celebration to fans and families across the globe and, in the process, help inspire people the world over to have the courage to be kind.”

A range of new products will launch during World Princess Week from brands such as Enchanted Disney Fine Jewelry, Lokai and Love Your Melon, all of which emphasize kindness through charitable giving. Additional products from Hasbro, JAKKS Pacific, the LEGO Group, Funko, ColourPop Cosmetics and others will also hit retailers globally. New Disney Designer Collection Princess dolls from ShopDisney.com will launch each month, with 12 designs, starting with Princess Jasmine in October. In addition, shopDisney.com and select Disney Parks will offer new product across categories including loungewear, roleplay and more.

New titles launching from Disney Publishing Worldwide include a rom-com reimagining of Cinderella called “If the Shoe Fits,” 50 kid-friendly recipes in “The Disney Princess Cookbook” and a holiday-inspired picture book called “12 Days of Princess.” A hardcover storybook collection,“Tales of Courage and Kindness,” featuring 14 original stories and artwork inspired by the iconic Disney Princess and “Frozen” characters, will be available in early October.

The Disney Channel will unveil a new music special, “Disney Princess Remixed – An Ultimate Princess Celebration,” Aug. 27 (7:30 p.m. EDT/PDT). The half-hour special will celebrate the Disney princesses and “Frozen” queens through reimagined performances of their iconic songs by popular Disney stars. Grammy Award-winning musician Brandy will debut her music video for “Starting Now,” the anthem for The Walt Disney Company’s 15-month event. The show will also be available on Disney+ same day in select markets, including the U.S.

Disney Parks and Resorts around the world will also join in the celebration with new offerings, themed merchandise and special photo opportunities. For information, fans can head over to the Disney Parks Blog as well as Disney Parks TikTok, Facebook, Twitter and Instagram daily for the latest on many fan-favorite Disney Princess characters. Fans can use #UltimatePrincessCelebration to join the conversation and visit Princess.disney.com to join in the festivities.