'Danger Mouse' Sets Sights on Eyewear

Galaxy Optical will distribute the range to 206 Tesco Opticians locations throughout the U.K.

EUROPE–FremantleMedia Kids & Family has partnered with Galaxy Optical to create a range of “Danger Mouse”-themed frames for Tesco Opticians.

Brand & Deliver, the brand’s licensing agent, brokered the deal.

The new eyewear collection will include 12 “Danger Mouse” designs as well as themed glasses cases. In addition, Tesco Opticians will host a dedicated promotional activity, which will include POS, gift-with-purchase, competitions and more.

The “Danger Mouse”-themed eyewear will be available at 206 Tesco Opticians stores in the U.K. beginning this month.