Peanuts’ sister company will also represent the brand in the Middle East.
EUROPE–Peanuts Worldwide has appointed CPLG to represent the Peanuts brand in the U.K. and France, effective Jan. 1, 2018.
The agency has also signed on to represent the brand in the Middle East, effective immediately.
Through the representation agreement, CPLG will oversee the Peanuts licensing program across a variety of product categories including apparel, toys, publishing and food and beverage.
“It makes great strategic sense to join forces with our sister company, CPLG,” says Roz Nowicki, executive vice president, Peanuts Worldwide. “France and the U.K. are key markets for the brand, and we know that CPLG will help us to extend the love of Snoopy, Charlie Brown and the rest of the Peanuts gang with the next generation of fans.”
Both Peanuts Worldwide and CPLG are subsidiaries of DHX Media.
“Peanuts is a unique property and we are thrilled to be taking over the licensing in France and the U.K.,” says Peter Byrne, chief executive officer, CPLG. “We are working closely with Peanuts Worldwide and Charles M. Schulz Creative Associates to strategically expand the presence of Peanuts in these markets, as well as continuing to develop Iberia and Middle East.”